Course Curriculum
Welcome
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Module 1 - Setting an Email Strategy
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Module 2 - Collecting Email Subscribers
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- Lesson 1 - Signup Forms & Other Options (9:14)
- (Optional) Lesson 1a - Embedded Form Setup (4:06)
- (Optional) Lesson 1b - Pop-up Form Setup (3:19)
- (Optional) Lesson 1c - Slide-in Form Setup (0:59)
- (Optional) Lesson 1d - Top Bar Setup (2:15)
- (Optional) Lesson 1e - Quiz Setup (1:28)
- Lesson 2 - Signup Incentives (7:36)
- Lesson 3 - Thank You Pages (6:38)
- Lesson 4 - Testing Your Email Signup Strategy (7:56)
- BONUS - Example Email Signups & Real Numbers (5:08)
- BONUS - PDF Checklist for Signup Form Setup
Module 3 - Serving Your Subscribers from Day 1
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- Intro (1:02)
- Lesson 1 - Tags, Segments & Groups (10:26)
- Lesson 2 - Welcome Series (6:12)
- Lesson 2a - Information-Based Welcome Series (4:09)
- Lesson 2b - Sales-Based Welcome Series (3:27)
- BONUS - Example Information-Based Welcome Series (7:54)
- BONUS - Example Product-Based Welcome Series (7:02)
- Lesson 3 - Trip-Based Emails (6:35)
Module 4 - Creating a Community of Subscribers
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Module 5 - Selling to Your List
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Wrap Up
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Check your inbox to confirm your subscription